Manifest - Name and Short Name
The name and short_name manifest properties are short,
plain text strings that identify the extension. You can specify
locale-specific strings for both fields; see
Internationalization
for details.
Name
The name (maximum of 45 characters) is the primary identifier of
the extension and is a required field. It is displayed in the following
locations:
- Install dialog
- Extension management UI
- Chrome Web Store
Short Name
The short_name (maximum of 12 characters recommended) is a short
version of the extension's name. It is an optional field and if not
specified, the name will be used, though it will likely be
truncated. The short name is typically used where there is insufficient space
to display the full name, such as:
- App launcher
- New Tab page